Personal branding is becoming an important practice for the modern day career and whilst as individuals we don’t always have huge amounts of money available, it’s vital that we take control and actively make an effort to build and develop our brand.
We’ve come a long way from the 19th century, when cattle was branded to show ownership, however Internet and online activity is still relatively new, with personal branding first discussed by the author and business management speaker Tom Peters in 1997:
“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
In reality you don’t create your personal brand as it already exists, therefore you need to manage and nurture it so that it can develop into being memorable and influential; something that you can be proud of and that others will recognise.
The benefits of developing your personal brand are huge and opens so many professional opportunities, such as:
- A new job
- A change of career
- Turn redundancy into an opportunity
- Achieve promotional aspirations
- Build and improve your network
- Grow your client base
- Gain industry recognition
So many of us find it difficult to promote ourselves positively and whilst modesty and humility is a fine professional trait to have, its time to stop hiding the light of our personal brand under the proverbial bushel!
If you haven’t yet done much to develop your personal brand, the good news is that we can help to provide some free resources and simple tips and techniques to get you started.
Make a start now by watching our FREE webinar replay!
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